Personal Branding
This past weekend I attended Podcamp Toronto and had an amazing time. One of the big things I took away from the weekend was the idea of Personal Branding. What does it mean to have a Personal Brand?
Now I have three blogs, this one which I consider my personal blog, but not my personal brand. Professionally I have my company blog, Digital Mouse Works where I write about anything to do with computers and technology. I also have my PhotoFrog blog for publishing my pictures. So what is my Personal Brand? Well, I guess it would be a mixture of the three. The question now is, should they all be combined into one blog/website? What do I want to be my Personal Brand? Perhaps the time has come to have personal marketing companies, who will come up with your brand, logos, images etc?
If I am applying for a job, what do I want my Personal Brand to reflect? As personal and professional lines are blurred in the online world, how does this affect what we say and do online?
One final question, do you think it’s a good idea to register andrewrivett.com?